Since 1905, we’ve been here for all Texans, deeply committed to our loyal customers and the more than 300 communities we serve throughout the state. We’re dedicated to building strong relationships, one Texan at a time. Let us do the same for your brand.
Authentic & Local
We’ve been there for our customers since 1905, committed to nurturing relationships at every stage of their lives & building our reputation one Texan at a time. Let us do the same for your brand.
About H-E-B
As the largest grocery chain in Texas, H-E-B is uniquely positioned to deliver results for your brand. We serve over 8 million households weekly, netting over $44 billion in sales annually. Texans’ unparalleled loyalty to “their” H-E-B means you get top-tier, first-person data that we turn into memorable brand campaigns that convert, with the insights and data to match.
The H-E-B Difference
As one of Texas' most beloved, popular brands, partnering with H-E-B gives your brand dollars bigger impact.
H-E-B’s growing, fast. We build new stores every year, serving over 89% of Texas’ growing population.
Texans love H-E-B’s customer experience: Friendly partners, great price & selection, and convenient amenities.
Why Brands Invest with H-E-B Retail Media
Growth-Minded Retailer
Texas’ population increased from 20.9M in 2000 to 29.1M in 2020, and is projected to be 36.8m in 2040: We’re committed to growing right along with Texas.
Omnichannel Loyalty
H-E-B invested in eCommerce development earlier than most other retailers. Today, 97% of eCommerce shoppers also shop in-store, with the vast majority of eComm sales happening in the My H-E-B App.
Tailored Local Approach
Every H-E-B campaign is built on the foundation of our Texas-first branding; our merchandising integration creates better cross-platform cohesion and better results for advertisers.
H-E-B Brand Strength
We’re one of Texas’ most iconic brands. Why?
H-E-B customizes every store location based on the specific community & their needs, serving a wide range of diverse populations. We proudly care for the communities we serve.