Case Study

Beyond Breakfast

Danone Yogurt Category Amplification

Campaign Details

Objective

Top Yogurt Players drive category consumption beyond breakfast and highlight category innovation through all seasons of the year.

January 2024

Campaign Features

Unique 4 week program with 4 brands, one for each week. This Case Study showcases one of those weeks, with results from Danone.

Tactics

Key Result

New Customers to Brand
0 %

Featured Results

Coupon Redemption Rate
0 %

Featured Results

New Customer
Breakdown

New to Category
0 %
New to UPC
0 %
New to Brand
0 %

Featured Results

eStore Sales Lift
0 %

Featured Results

iROAS
$ 0

This is inclusive of Media Investment and Coupon Spend.

Featured

Creative Tactics