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Case Study

PepsiCo Celebrates Hispanic Brands

Día De Los Muertos

Campaign Details

Objective

Drive sales and awareness for PepsiCo’s limited edition Día De Los Muertos cans during key promotional timeframe.

September - October 2023

Campaign Features

  • Bilingual Campaign
  • Own Brand Pairing
  • Limited Edition Packaging

Tactics

  • Onsite/Offsite Display
  • Homepage Module
  • Homepage Carousel
  • Weekly Email Inclusion
  • Digital End Cap
  • Category Aisle Banners

Key Result

eStore Sales Lift
0 %

Featured Results

Coupon Redemption Rate
0 %

Featured Results

New Customers to Category
0 %

Featured Results

Brick & Mortar Sales Lift
0 %

Featured Results

iROAS
$ 0

This is inclusive of Media Investment and Coupon Spend.

Featured

Creative Tactics

Does not include tortilla sales

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