Case Study

Taste the
Texas State Fair

Kraft Heinz Taste of the State Fair

Campaign Details

Objective

Give all of Texas the opportunity to taste the best foods of The Texas State Fair in home with four delicious recipes from Kraft Heinz at H-E-B. Drive sales and fun meal solutions through shoppable recipes, massive onsite presence, influencer and more.

September - October 2023

Campaign Features

Tactics

Key Result

iROAS
$ 0
Dedicated Email Open Rate
0 %
B&M Sales Lift
0 %
eStore Sales Lift
0 %

This is inclusive of Media Investment and Coupon Spend.

Featured

Creative Tactics